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Amanda (Mandy) French recently took over the reins of Genuine Design & Contracting Inc. She has over 20 plus years of considerable experience and education in construction and design. Her experience includes working for design firms and notable homebuilders. Amanda is also the Creative Director of Elements Interior Design Inc.
Amanda’s lifelong passion for architecture and design was apparent at an early age. She studied interior design before actively pursuing a career that allowed her to express her creativity yet also allowed her to continue her quest for knowledge. In her previous roles, Amanda worked for design firms and prominent home builders. She was an essential part of the design development to leading large scale residential projects. As a project manager and interior designer, she coordinated the design and architectural details, specified custom construction specifications, and created and implemented full interior concepts. She has worked on numerous residential projects of differing scale and depth of involvement. She strived to create functional, beautiful, and creative spaces for her clients while ensuring the project runs smoothly.  
As an innovative interior designer, Amanda offers a balance of creativity and knowledge along with focused project management to ensure smooth delivery of every aspect of the design process. She finds creative inspiration in travel, experiences, and history just to name a few. Amanda attributes her success to her diverse experience and dedication as an advocate of lifelong learning. Currently, she is pursuing a degree in Architecture and has been a speaker on the panel for design studies at the University of Alberta. Amanda ensures that she is kept adept in leading design innovations by attending industry conferences and workshops.
Amanda’s ambition and entrepreneurial spirit led her to founding her own interior design company, Elements Interior Design Inc. where she continues to serve as Creative Director. Her lifelong dream has always been to be at the helm of a custom home building company. In this pursuit, she joined forces with Joel and started Genuine Design & Contracting Inc. to continue their work as licenced contractors, designers and custom home builders. Our team builds Dreams. 

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